WCSB turns 35 today. On this day in 1976, we began broadcasting at 89.3FM from "University Tower" room UT956. The first song aired was "Pepperland" by the Beatles. We had a staff of under 40 people, all of whom possessed 3rd class broadcast licenses, that ran the station from 7am until midnight on weekdays and 9am -2am on weekends.

Happy Birthday!!!!!!!!!!!


awesome

I think WCSB needs a Mission Statement.

According to principles of strategic planning, on the basis of a Mission Statement, WCSB can then derive a promotional slogan.

I thought first about, "WCSB: We make Cleveland Cool!" But then, I realized that half of the programming is "ethnic," and much of the audience might not have the familiarity with English necessary to understand what "cool" means here.

Then, I thought about, "WCSB: Something for Everybody!" It plays on the latest release by NE Ohio-native Devo, but then, I realized that WCSB doesn't really have something for everybody, e.g. charismatic evangelicals.

Then, I came up with, "WCSB: Still Waiting for the Rapture!" It uses irony to highlight that WCSB highlights culture outputs that are predominantly non-WASP, and evangelicals are the first to condemn Harold Camping as a "false prophet," but then, WCSB probably doesn't want to risk making any more enemies.

Then, I thought up, "WCSB: Celebrating Diversity!" Nobody can f*ck with you with a motto like that one.

WCSB has a mission statement. We also have a slogan - "Cleveland's FM Alternative". Perhaps we need to educate our listeners on what they are but I don't think we will be changing them anytime soon. We have been "Cleveland's FM Alternative" for the last 35 years.

Rapture addendum:

[www.subgenius.com]

This artistic creation was born in the same year as WCSB.

[www.youtube.com]

I dig the USA!